Fujifilm has a long photographic history that includes intensive research and development in a wide variety of technological applications.
From medical devices to film and print solutions to some of the highest performaing digitial cameras on the market, Fujifilm is a proven leader in the science, art, and fun of taking pictures. FinePix digital cameras are well known for their high sensitivity. A great foundation of high sensitivity allows our cameras to perform with high quality results. Additionally, several Fujifilm exclusive technology features are available in our cameras that leverage this high sensitivity capability. Up to 70% of your customer’s photos feature human subjects. Fujifilm’s Face Detection technology knows where your subjects are, anywhere in a frame and quickly adjusts for optimal focus and exposure to get the shot you want – in one step! Fujifilm uses a super-fast hardware-based processor, identifying and optimizing focus and exposure settings for up to 10 human faces. No matter where the faces are in the frame, they’re the most important part of picture. Because higher sensitivities allow for faster shutter speeds, a greater degree of blur control can be achieved in two key areas, subject movement, and low light environments. Picture Stabilization automates professional photographic techniques to reduce or eliminate these causes of blurry pictures to capture sharp, clear images by reducing the blur caused by subject action, even in low light conditions. | 
